Window, magnetic closure or handle? Gift packaging set apart

  • , by Verpakkingdeals.nl
  • 6 min reading time
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A box with a window, a lid, a magnetic closure or a handle: each closure suits a different gift and a different way of presenting it. Here's how to choose the right one.

Two boxes of almost identical dimensions can behave completely differently. One stays shut and survives a bag, while the other opens as soon as you tilt it. The difference is almost never in the size, but in the closure: a lid, a magnet, a window, or a handle. Anyone handing over a gift notices that difference when it counts, and anyone sending a gift only notices it when it's unwrapped at the other end.

Below are the four types you'll encounter in practice, with what each type is good at and where it falls short.

First: Is the box going in the mail or not?

This is the question that determines all other choices. Gift packaging only needs to be pretty and open once. Shipping packaging, in addition, must survive a sorting center, withstand being stacked against other packages, and sometimes get wet.

Two routes work:

  • Gift box in a shipping box. Your nice box goes as a whole into a sturdier outer box, with padding in between. More work and more volume, but the recipient receives the packaging intact.
  • One box that does both. There are cardboard shipping boxes that immediately look like a gift, such as the red shipping box 15x10x4 cm (€1.99), the flatter 13.5x8.7x2.6 cm (€1.99) or the holographic shipping box 20x13x3 cm (€3.99). Saves a step and saves volume.

If you ship regularly, the second route is almost always the cheaper one - especially if you stay below a lower shipping size.

Box with a window: when it works

A window sells the gift before it's opened. This is pleasant at a stall, on a store shelf, and for anything where the contents themselves already look good: jewelry, a set, something with color.

Flat variants such as the black flat gift box with window 12.5 x 8.5 x 1.5 cm (€1.99) and the same size in light pink (€1.99) are intended for something that lies flat and should not shift. If you need height, there are the black and red gift boxes with window 8.5 x 6 x 3 cm (both €2.99), and for larger gifts the black box with window 11 x 10.5 x 12.5 cm (€2.99).

Where a window falls short: when the surprise is the point, when the contents look messy without styling, or when the gift needs to arrive discreetly. A window, after all, shows what's inside, even to someone else who accepts the package.

Lid, magnetic closure, or simply folded shut

The closure determines how opening it feels and how well the box stays closed.

A loose lid is the classic: simple, inexpensive, and you can neatly place the gift inside. The disadvantage is that a loose lid can also come off if the box is tilted. Great for handing over, less great for carrying loosely in a bag.

A magnetic closure snaps shut and stays shut, even if the box is upright or upside down. That's exactly what you want for something you're taking to a birthday party. The white packaging box with magnetic closure 9.5 x 9 x 10 cm (€5.00) is more expensive per piece than a simple box, but it also looks and feels distinctly different — and it is often kept, which only adds to its value as a gift.

The folded cardboard box with flaps is the workhorse variant: strong, stackable, and suitable for shipping. The white cube gift box 12 x 12 x 12 cm (€2.99) is an example: enough volume for a mug or a set, and neat enough to put a ribbon around it directly.

Handle, cube, and other shapes

A handle changes the way a gift is given. The yellow treat box with handle 15 x 8 x 8 cm (€2.99) carries itself: handy at a market, for a treat, or if someone immediately walks away with it. In a shipping package, a handle is inconvenient, as it's a weak point that can tear.

For small, valuable items, there's a separate category of boxes that are already ready to give. Think of the luxury black gift box with gold detail 8.1 x 5.2 cm (€6.99), the square box 9 x 9 cm in black with gold design (€7.99) or the white marble-look box 8 x 5 cm (€6.99). If you want the same effect for less, the black jewelry box 9 x 6.5 x 2.8 cm (€2.95) does an excellent job for a necklace or bracelet.

Filling: what keeps your gift in place

A box that is too spacious is just as annoying as a box that is too tight. Anything that shifts will arrive crooked or damaged, and a rattling gift feels cheap.

Two types of filling with different purposes:

Rule of thumb: give the closed box a shake. If you hear or feel something moving, you need more filling.

Sizes and prices at a glance

Type Example Dimensions Price
Flat with window Black flat gift box with window 12.5 x 8.5 x 1.5 cm €1.99
Small with window Gift box with window black 8.5 x 6 x 3 cm €2.99
Large with window Black gift box with window 11 x 10.5 x 12.5 cm €2.99
Cube, closed White cube gift box 12 x 12 x 12 cm €2.99
Magnetic closure White packaging box 9.5 x 9 x 10 cm €5.00
With handle Yellow treat box 15 x 8 x 8 cm €2.99
Ready to ship Red shipping box 15 x 10 x 4 cm €1.99
Small and luxury Gift box black with gold 9 x 9 cm €7.99

First measure your gift on its longest side and add half to a full centimeter on each side for filling. This way, you choose the right size immediately instead of through a return.

Just this

All boxes from this article can be found in the collections Gift Packaging & Gift Boxes and Boxes. If the gift is also going by post, check out Mailbox Packaging and Protection & Filling Material. Do you know the size of your product but not which type of box best suits it? Email the dimensions and weight to info@verpakkingdeals.nl, and we'll find the right size for you.

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