Raise money with a fundraising sale for your school, club, or association
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by Verpakkingdeals.nl
5 min reading time
From target amount to unit price: how to set up a sales campaign that really pays off, with a short shopping list, smart packaging, clear prices, and a workable schedule.
The club's coffers need boosting, the school trip has become more expensive, or the new uniform costs more than the income. The decision is quickly made: we're going to sell something. What usually happens then is that someone gets a trolley full of sweets, sets up a table, and at the end of the day doesn't quite know what has been earned. That's a pity, because a sales campaign is primarily about calculations — and those calculations take half an hour.
Start with the amount, not the product
First, write down your goal: how much needs to come in, and when. Then work backward. If you want to raise €600 and you earn €0.70 per item sold, you need to sell 858 items. With twenty sellers, that's over forty items per person. If that sounds feasible, you have a plan. If it doesn't sound feasible, you adjust something: a higher selling price, a different item, or a second sales opportunity.
Also, account for what isn't sold. For a first campaign, assume a margin on about eighty percent of your purchase and set the rest aside for unsold items. If you sell everything, great; if something is left over, your result won't be disappointing.
What sells in a schoolyard or clubhouse
Recognizable items with a low threshold sell best: something around one to two euros that people buy without thinking. Multipacks are easily converted into a unit price.
Choose two or three items, not eight. A limited choice sells faster, is easier to count, and prevents you from being left with remnants of five types. For younger children, a gumball machine for €14.95 works as a fixed point on the table: you fill it once and don't have loose stock in your hands. There is also a compact variant for €12.95 for on the counter.
Packaging makes the difference in what you dare to ask
Loose candy from a bin yields less than the same candy in a box. Not because it's worth more, but because packaging makes it gift-worthy — and you're more likely to buy two gifts.
Fill the boxes the evening before. On the day itself, you want to sell, not pack.
Prices everyone sees at a glance
Hesitation at the table is lost revenue. Make sure every item or container has a price, and keep it to round amounts: €1.00, €1.50, €2.00. That makes calculations faster and saves change.
For pricing itself, an MX-5500 pricing gun for €24.95 is handy: it comes with 5500 stickers and two ink rolls, so it will last for multiple campaigns. If you work with different price ranges, colored price stickers, 500 pieces for €2.95, are practical: yellow is one euro, blue is two euros. New volunteers will understand this system within a minute.
Also, arrange a cash box with enough coins. Start with at least twenty euros in small change, and agree on who will take the money away periodically and where it will be stored afterward. Also prepare a PIN option or payment request: some of your buyers won't have cash on them.
The practical agreements that make a campaign run smoothly
What goes wrong with sales campaigns is almost never the product. It's the organization around it:
Shifts of a maximum of two hours. People don't enthusiastically sell for longer.
Two people per shift. One sells, one counts and restocks.
One tally sheet. At each changeover, note how many items are left and how much money is in the till. This way, you know where any discrepancy comes from at the end.
A plan B for rain. Chocolate and heat don't mix well, nor do cardboard and rain. Agree beforehand where you will go inside.
Afterward: count, clean up, write down
Count on the same day. Note what was purchased, what it cost, what was sold, and what is left. This takes ten minutes and gives you a starting point for next year instead of just a feeling.
Leftovers don't have to be thrown away. Candy with a long shelf life can be stored in a cool, dark place for the next occasion, or incorporated into prizes for a bingo or lottery. Leftover packaging material simply goes to the next campaign — boxes and stickers don't expire.
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